The Aha Moment:
Hi, I’m Dave Tennant, a Marine Veteran and creator of the Crack’em. In 2013 I was cooking eggs for his wife who was pregnant with our first child. I cracked the eggs on the side of the pan (my typical egg-cracking method) and made a huge mess. Half the egg fell in the pan and the other half fell outside the pan and onto the stove. When I was cleaning the pan I noticed that egg drippings that run down the outside of the pan were being cooked. This cooked and uneatable egg were wearing off the finish and were destroying my cooking pans. As he continued to clean the stove he thought “How can I save my pans and prevent an eggy mess from ever occurring again?” I immediately started brainstorming and looked at the spoon rest my wife and I always used on the counter top next to my stove…and that’s when the idea for the Crack’em hit me!
Oh if you’re wondering…my daughter was born a month later and is the highlight our our life!
Tami, my wife and Hallie, our daughter!
Designing the Crack’em:
I spent over a year developing different designs. I identified 4 specific design criteria for the Crack’em:
1. Ergonomically sound and simple- It needed to be something that would facilitate cracking eggs, not make it more difficult or time consuming!
2. Aesthetically Designed- We wanted the design to be something people would like to display in their kitchen even if it isn’t in use!
3. Functionality- It needed to provide perfect functionality every time it was used!
4. Durability- We wanted it to be one single and solid product so that cleaning it is a breeze!
After over a year of testing different materials and designs, Dave finalized the current Crack’em.
The Crack’em Kickstarter Video
On September 16, 2014 I launched a Kickstarter campaign to help me pay for the manufacturing process. Over the next 30 days I successfully raised more than $15,000.